Best New Restaurants in San Francisco”

“You haven’t seen anything like this.”

San Francisco’s Top New Wave Tasting Menus

“You’ll leave thoroughly satisfied and wholly entertained.”

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“If you haven’t yet made it out to the intimate Chef’s Table dinner series at Merchant Roots, where artfully prepared courses are served on custom dinnerware to show-stopping effect, now is the time.”

By day, the quaint new shop on lower Fillmore Street tempts customers with the kind of freshly made fare San Francisco foodies drool over: House made pastries, sandwiches, salads, fresh pasta, cheese, charcuterie, and more. The shelves inside are lined with eye-catching gourmet pantry items like specialty salts, jam, chocolate, and a jaw-dropping selection of wine. But this sweet shop know has an alter ego yet to be unveiled: A fine dining restaurant that comes alive three nights per week, featuring a themed tasting menu that rotates every four to six weeks.


Press Inquires

Lisa Nourse PR & Strategy