The Dynamic Duo


Merchant Roots is the product of partners in business and life, operations director and sommelier Madison Fraser and chef Ryan Shelton.

Ryan's CV includes his position as chef de cuisine of Baume, which earned two Michelin stars before it's second anniversary; executive chef of Reverb Kitchen & Bar; pastry chef at Michelin-starred Chez TJ (Mountain View, Calif.), and executive chef at Bonny Doon winemaker Randall Grahm’s Le Cigare Volant. Certified sommelier Madison Fraser has worked at Mourad, Meritage Resort & Spa, just to name a few.

Small but mighty, the 1,000-square-foot space embodies a “new nostalgia” vibe. Merchant Roots’ functional layout will showcase food first, but a sense of warmth and intimacy will pervade, supported by salvaged pieces like a vintage sausage stuffer circa 1900, and a Torchio hand press pasta maker. A mix of bench seating and tables provides space to accommodate 14 customers for drop-in dining, wine tasting, and socializing. The shop’s anchor design element is the “floating” eight-seat Chef’s Table, a custom-made ash wood table suspended from the ceiling by thick rope.


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