“There is probably no fine dining restaurant more theatrical than Merchant Roots. It’s over-the-top, it’s playful, and it’s very extra.”

~ MacKenzie Chung Fegan, San Francisco Chronicle Restaurant Critic 


2021-2024 Michelin Recommended

“Dining here is a singular experience…it's a feast for the eyes as well as the palate.”


The Most Iconic Food Experiences
in San Francisco

“We all deserve a little magic in our lives, and that’s exactly what Merchant Roots provides with its creative and joyful dinners.”


“Merchant Roots transports guests into an unforgettable dining experience”


“Prepare for a full-on experience that includes wall projections, a tour of the restaurant, and interactive art.” 


“Much more than a meal, dinner at Merchant Roots is an immersive journey through food, art and imagination. Led by the ever-creative chef Ryan Shelton, this boutique restaurant delivers artistic fine dining filled with whimsical surprises, storytelling and cuisine. Each themed dinner transports guests into a new world, with every meticulously crafted detail — from the inventive recipes and custom plateware to the impeccably paired wines — making for a one-of-a-kind culinary adventure.” 


Raconteurs de Cuisine 

“The imaginative team is passionate about creating a comprehensive meal that integrates entertainment and the element of surprise with exceptional ingredients. It’s not often you visit a restaurant that has you leaving with a rediscovered sense of childlike wonder.” 


“The most ambitious and wonderfully creative chef’s tasting menu in San Francisco.”


“Playful, whimsical, creative, even intellectual, always blessedly delicious. Certainly, it’s Michelin-worthy. But in a spirited, mischievous, smart way, unlike anywhere else.”

~ Virginia Miller


“The Michelin Guide could never understand how special this fine dining restaurant is”


Top 10 Best New Restaurants of 2024

“It's the kind of thought-provoking, theatrical dining experience that you'll want to discuss and remember for days or months after…Your adventure awaits.”


It’s a Mad, Mad, Mad, Mad (Culinary) World at Merchant Roots

“Step past the blue gates of the new location of Merchant Roots in SoMa and prepare to become fully immersed in the world of this fine dining restaurant. This isn’t your typical white-tablecloth space with whispered conversations; instead, it’s a place with fine dining chops and service that leans far into the playful feelings that food can invoke.”


‘This might be San Francisco’s most unique dining experience”


“Forget everything you think you know about dinner theater. Merchant Roots has completely redefined the term…When the meal ends, the guests all erupt into a round of applause fit for a Broadway show—and that’s only fitting. It's a daringly delicious immersive experience that feeds not just your tastebuds, but every one of your five senses."

Press Inquires

Lisa Nourse PR & Strategy
e. lisa@lisanourse.com